Why a podcast is one of the best book promotion tools you can have with Coach and Strategist Lynsay Gould

Should you write a book or should you start a podcast??

Given that today’s guest is Podcast Coach and founder of The Podcast Boutique, Lynsay Gould, you’re not going to be too surprised to discover that our answer is do both!

Books and podcasts go hand in hand and in this week’s episode we dig into exactly why they are such natural partners. We look at the ins and outs of starting your own podcast and how it can make your content work really hard for you. 

Not surprisingly, people have the same reasons *coughs* excuses *coughs* for not starting a podcast as they do for writing a book - Time, money, fear of judgement, being overwhelmed by the process  - but Lynsay and I discuss the benefits to pushing past those fears and getting the help you need.

We talk about which comes first - the book or the podcast?; how you can be planning your content to make sure you just work hard once and why podcasts are such a powerful book promotion tool. 

(and yes, we do get into how you can still use guesting on podcasts to promote your book if you *really* don’t want to start your own!)

 

Get in touch with Lynsay Gould via The Podcast Boutique website: https://www.thepodcastboutique.com/

Download your free checklist on How to Start Your Podcast the Right Way 

So no more excuses - start getting canny with how you’re using your content and growing your audience!

 

Ready to get started on your book? Then download my FREE guide to making sure you avoid making 3 really BIG mistakes

https://jkillmarketing.lpages.co/the-3-big-mistakes-people-make-when-writing-their-book/

 

Highlights from the Show:

(04:48) The biggest barriers that stop people from starting their podcast

(06:58) Podcasting and writing a book go hand in hand

(09:16) Use your podcast as your marketing runway

(20:39) You need a strategy behind your book and your podcast

(23:30) Creating good content is the most important thing

(25:09) Pitching yourself to be on a podcast

(29:08) Podcasts are a way of reaching a really engaged audience

(31:31) When you have your publication day start pitching yourself

(36:41) The help people can get when starting their own podcast


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