Ok, look here’s the deal. Having spent 25 years working in the publishing industry and now running a Literary Agency, I admit that I’m pretty biased about how incredibly powerful writing a book can be. I genuinely believe that books change lives; and the one that changes your life the most… well, that’s the one you write.
If you are a coach (or a consultant or a course creator) then I know you are here for one thing.
IMPACT.
You want to make an impact with your clients, right? Help them get to where they want to be in life. Help as many of them as possible. You want to leverage your influence. And let’s not get shy now, massively increase your income.
And I’m here to help you get out of your own way, because right now, even as you’re reading this, your brain is giving you a million reasons why you can’t write a book. Yeah, they’re mostly bollocks. And I’m going to show you precisely why your brain is doing that (spoiler: it’s being a normal human brain) and what you can do about it.
I am here to show you that writing a book that positions you as the authority in your niche is the very best strategy to do that. Consider it your AUTHORity if you will (which is why I called my podcast The AUTHORity Show, because yes, I am precisely the sort of person who would employ a visual pun in an audio medium).
Enter: Your book.
Want to turn a legion of delighted readers into devoted clients? Get high-quality PR coverage? Get invited onto your favourite podcast? Speak on high-profile stages? Deliver corporate training? Guess what platinum business card is going to open the doors to those kinds of opportunities?
You’ve got it… your book.
The only problem is - you’ve got to write the damn thing first.
Now at this point you might be saying… “But Jessica, whilst I get that writing a book is a great idea to showcase what I know AND grow my business, it’s also hard AF.”
Well, bits of it can be hard AF and that’s exactly what makes it so powerful. Because everyone says they want to write a book but so few people actually do the work. So be smart, get help and actually be one of the 1% of people that follow through on doing something they say they’ve always wanted to do and then feel incredibly smug and proud of yourself forever. You’re welcome.
But listen - it’s also NOT as Hard AF as you think it’s going to be. When you don’t know what you don’t know - sure, it can feel like an overwhelming mountain to climb. But when you have someone that knows the route and can guide you to the top, step-by-step it actually becomes a really rewarding, transformational and FUN experience!
There are usually two parts to writing a book. There’s the writing the book part, and then there’s the having mind drama about why you’re not writing your book. That can look at lot like your brain trying to get you to believe that the following are all true:
I don’t have time to write a book
I don’t know what to write about
Who on earth is going to want to read what I’ve got to say?
There are already too many books about X, how will mine be any different?
I’m terrified that it will be shit and people will laugh at me
I’m worried that I’ll do all that work and not sell any copies
Did I mention that I don’t have time to write a book?
I get that all of those things feel like facts to you. But they’re not. They’re thoughts. And that’s why having an experienced Master coach by your side, is the key to navigating writing a truly life-changing book. Ready to get started?