What to do to Get Yourself 'Book Ready

You wouldn’t want to pour your blood, sweat, and tears into a book that ends up gathering dust on a bookshelf, would you? Well, I wouldn’t want that for you either. That’s why I’m so passionate about sharing with you the importance of book funnels.

But it’s so damned important that I’m actually going to talk about it on not just one podcast, but four of them. You might want to grab some popcorn and consider it your very own gripping mini-series to follow.

Now if you’re sitting there thinking, ‘Sounds great, Jessica, but WTF is a book funnel?’ then you’re in the right place at the right time, because you’re about to find out.

You see, a book funnel is the thing that takes the slow drip of people coming your way and turns it into a steady stream. The trick is that you can’t wait until you’ve written the book to figure out how the funnel will work. That’s like putting the cart before the horse.

Instead, you’ve got to know the outcome you want from your book before you even start it. It’s got to be baked right into your book from day one for it to actually work.

On this episode of The AUTHORity Show, I’m going to give you the ins and outs of what a book funnel is and why it’s the cornerstone you need as you’re getting your book idea off the ground.

Tune in then hit me up on Instagram @jessicakillingley and let me know how this helped you get a step closer to getting started on your book. Bonus points if you’re ready for me to help.

Here are the highlights from this episode:

{3:32} Collecting the data, aka 'the big old brain dump'
{5:41} Fleshing out the content
{8:21} Understanding and adapting to your audience
{10:07} Refining your research

---