WTF is a Book Funnel? [Book Funnel Mini Series]

Today we are going to be taking about book funnels, and over the next three episodes we're going to talk about how your book can be a funnel into different kinds of offers. 

We're going to look at how your book can grow your membership, how you can use your book with digital products, like group programs and online courses, and then how you can use your book for high ticket things like one-to-one or masterminds or retreat style events.  

On this episode we're just going to look at what a book funnel is and why it's important. You want your book to turn readers into clients because that's where you start making some serious change from it. 

Here are the highlights from this episode: 

{4:00} What is a book funnel? 

{6:44} Scaling a business is about working the funnel 

{8:40} A book is not a static object 

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