Having spent 25 years working in the publishing industry and now being the MD of the Literary Agency I co-founded with my friends, I admit that I’m pretty biased about how incredibly powerful writing a book can be.

And, as a coach myself, I know that you have worked super hard in skilling yourself up for one, single overriding purpose.

You are here to help people.

You are here to take your knowledge and experience to help people be the best versions of themselves. Whether you do that as an employee, a side hustle or you’ve strapped yourself in for the crazy rollercoaster that is entrepreneurship, you know this work just lights you the fuck up.

You are here to make an impact with your clients. Leverage your influence in the marketplace. And let’s not get shy now,  massively increase your income. 

Here’s what I believe to be true…

• You are a unique messenger. Someone out there needs to hear what you have to say in exactly the way you have to say it. And if one person does, then 10 people do. 100. 10,000.

• Too many books on your subject? Yeah, cos we all just buy one personal development book don’t we?! YOUR book that employs YOUR methodology for getting people results isn’t out there… yet.

• When you approach the whole project in the right way, you do the work you need to do to ensure that your book is NOT going to be shit - it’s going to be what people need and want. And when you do that you also write a book that you can be 100% confident will sell, because again, you’ve done the work beforehand to make sure it delivers. (What’s the ‘right’ way? Well, my way, obviously)

• Time… ah time. You don’t have time to write a book. Can I ask you - how long do you think it takes to write a book? Oh… you don’t know? But you know you don’t have enough of whatever it is you don’t know. Look - I get that you think you need to take 6 months off and shut yourself away in a special writing shed, or possibly move to some kind of lake house (or be incarcerated by Kathy Bates Misery style) but trust me, it doesn’t work like that. Stick around and I’ll show you…

Wait, there’s more.

More often than not, when a client chooses not to work with you, it’s not about you. It’s about them. They think you’re great (naturally) but they have limiting beliefs about themselves that makes them think the work you do, the help you give, the results you get people are not possible for them. Oh the irony, if you could only get your hands on them!

Enter: your book. Your book is an incredibly powerful tool to show readers and potential clients that transformation IS possible for them. Your book is there to solve a problem and in giving your reader what they want, you are also giving them what they need.

Your book exists to give someone tangible results (yes, that’s right - it doesn’t exist just for the ego validation of you getting to call yourself a published author. Shocking, I know!). And from there, if done correctly, your reader will want to carry on that journey with you. And so your book is literally teaching someone how to become your client, and then delivering them to the front door of your business. IF done correctly (that bears repeating) you turn a delighted reader into a devoted client. 

And there are of course so many other benefits to writing your book than just having packed out waiting lists to join your coaching programmes, courses and masterminds. 

Want to get high-quality PR coverage? Get invited onto your favourite podcast? Speak on high-profile stages? Deliver corporate training? Guess what platinum business card is going to open the doors to those kinds of opportunities? You’ve got it… your book.

How do I know all of this?

Because working with, launching and selling books has literally been my life’s work. You can read more about my career in publishing here, but the headlines are this:

I spent 20 years in the UK publishing industry for a number of award-winning major publishing houses, working on everything from household names like John Grisham and Stephen King to first time debut authors. When I left I was a board-level Marketing Director and had sold literally millions of books and made countless bestsellers. In the last five years, I have been a serial entrepreneur, setting up a Literary Agency where I represent the thought leaders, business and personal development stars of tomorrow and my consultancy where I work with coaches to grow their business and platform with a book. 

Here’s the big mistake I see a lot of people make: When you embark on this journey and ONLY think about the words on the page, well you’re doing it wrong. You can work with all the fancy writing coaches in the world, but if you are not thinking about how this book is going to work hard for you for literally years to come, then honestly? It’s been a waste of your time. The job doesn’t end the day your book comes out. That, my friend, is where it all STARTS. 

So what I coach, mentor and teach (ass-kick and occasionally arm-stroke) people on is a complete 360° look at what you do, how you help people, how you can be tapping into what’s most aligned for where you want to go in your business and how you can bring all of that into a book that joins up all the dots so you have an incredibly powerful tool at your disposal. It’s NEVER just about the book. 

Drawing on my experience of books, marketing, business and coaching, I have created a complete end-to-end methodology so that I make sure my clients are set up not only to write the RIGHT book, but they have clear plans on how that book is going to work hard to deliver back into growing their business. (And don’t get me started on all the bollocks around being a bestseller. If that’s the best claim that a writing programme is making to you, run a mile. You can hear me rant about that pointless, ego-driven, algorithm hack here).

So, are you ready to get to work? Because I am ready to help you. I know that you’ve got a book inside you that has the power to change people’s lives.