7 Reasons (and a secret) to writing the Book that's going to Boost your Business...
How to write a book that actually sells...
Gary Vaynerchuck's done it. Gabby Bernstein's done it. Marie Forleo and Denise Duffield Thomas are about to do it. Tony Robbins has done it a TON of times.
I'm talking, of course, about writing a book. All these incredibly smart entrepreneurs and thought leaders know that a book is something that will 10x their brand, spread their message, establish their authority and get more eyes on their business.
Want to be in the same club? Then read on, my friend...
Can I ask a stupid question...?
You might be forgiven for thinking that there are just two main things you need to do to write a book that sells:
- Write it
- Make it good
And whilst, yes, those are pretty important parts of the equation there is a little more elbow grease that needs to be applied to the situation. But the good news is, if you do the detective work, you will be rewarded with ... THE KNOWLEDGE.
And of course the answer to that is no, because there ARE NO stupid questions. Especially when it comes to the weird, arcane and confusing world of publishing.
So I thought it would be useful to get down some of the most common questions I get asked. Are these the right answers? Well, they're MY answers. ( so yes, yes they *are* the right answers).
Let's dive in!
The Hamster Wheel of Misery
Up until now, most of the coaching I've been doing has been around more straight business or personal coaching, because well - frankly - after 20 years in publishing, me and books needed to take a little break. It wasn't them, it was me. Ok, ok, I had a summer fling last year with some graphic novels. Now I'm back to my book best behaviour
Publishing taught me how to drink.
Do you feel stuck? Like really stuck? Like you can't see how to get off the path you're on and it's all moving faster than you are really comfortable with and you just need a DAMN BREAK to get some headspace to work out if you're even going in the right direction?
I'm in the process of getting my new coaching offering up and running, which is, given my background, not going to cause any great surprises for anyone.
I spent 20 wonderful, wordy years working in publishing and frankly I just need to empty my head of all this information to make space for new stuff. So I'm on the prowl for aspiring authors to lay some knowledge on them and help them get their books out into the world. Expect WAY MORE on this anon...
In the meantime, google threw this blog post up at me that I wrote for the Hodder & Stoughton company blog a couple of years ago.