5 things you need to do differently when you write your second book

Have you already written a book that is connected with your business, but it’s left you feeling a bit… underwhelmed? Or maybe it’s not aligned with who you are or what you do anymore?

Either way, it would be tempting to just write off the idea of books as a profile-raising, impact-creating, change-making power tool because they are ‘not your thing’.

But luckily for you, I’ve got you covered. Because obviously OF COURSE books are your thing. So sharpen your pencil, pour yourself a shot of the good stuff and let’s get to work…

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Jessica Killingley
25 ways writing a book can help you grow your business

So maybe you’re not quite convinced yet that writing a book is worth the faff. (there IS NO FAFF. where does this idea come from?) Anyway. You’re still on the fence about just how great writing a book could be for your business.

So here are not 1, or 2, or 3 reasons, but TWENTY FIVE reasons why writing a book is one of the best things you can do for your business:



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Jessica Killingley
When was the last time you went into a bookshop?

When was the last time you went into an actual bookshop and just hung out? Picked things up, put them down. Meandered through sections. Stroked covers (ok that one might just be me). 

Because if you have even the smallest inkling of ever, ever wanting to write your own book, then you need to be getting up close and personal with the physical product.

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Jessica Killingley
Sympathy for the Devil...

Or why marketing your book doesn't make you inherently evil. 

So there's a name for a book that nobody ever reads or buys...

It's called a fucking DIARY.

If you've gone to the trouble of writing this book, which I KNOW will have caused blood, sweat and tears, and you are rightly very proud of -DON'T fall at the final hurdle and come over all funny about actually telling people it exists. C'mon. 

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Jessica Killingley