Because it turns out, I’m usually right about most things. <grin>Read More
So maybe you’re not quite convinced yet that writing a book is worth the faff. (there IS NO FAFF. where does this idea come from?) Anyway. You’re still on the fence about just how great writing a book could be for your business.
So here are not 1, or 2, or 3 reasons, but TWENTY FIVE reasons why writing a book is one of the best things you can do for your business:
When was the last time you went into an actual bookshop and just hung out? Picked things up, put them down. Meandered through sections. Stroked covers (ok that one might just be me).
Because if you have even the smallest inkling of ever, ever wanting to write your own book, then you need to be getting up close and personal with the physical product.
Or why marketing your book doesn't make you inherently evil.
So there's a name for a book that nobody ever reads or buys...
It's called a fucking DIARY.
If you've gone to the trouble of writing this book, which I KNOW will have caused blood, sweat and tears, and you are rightly very proud of -DON'T fall at the final hurdle and come over all funny about actually telling people it exists. C'mon.Read More
If you are telling yourself that you want to write a book and you don't have the time, you might actually genuinely believe this is true. OR on one level, you might secretly know that it's a bollocks excuse. Because yes, it's not a reason it IS an excuse. Let's look at why shall we and you can decide...Read More
Gary Vaynerchuck's done it. Gabby Bernstein's done it. Marie Forleo and Denise Duffield Thomas are about to do it. Tony Robbins has done it a TON of times.
I'm talking, of course, about writing a book. All these incredibly smart entrepreneurs and thought leaders know that a book is something that will 10x their brand, spread their message, establish their authority and get more eyes on their business.
Want to be in the same club? Then read on, my friend...Read More